Top 6 of best guides to setup Facebook adverts and manage the costs in Nigeria

Why use Facebook adverts in Nigeria?

Well everyone and their dog is on Facebook/Instagram right now and you can have ads targeted at them.
With more than 1 billion people using Facebook and over 16 million Nigerians registered , Facebook offers up an important opportunity for every business to reach their customers. there is a lot of demographic knowledge Facebook collects about users which makes it possible to narrow adverts only to the target market. This opportunity gives it a unique advantage over traditional means of advertisement.

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How difficult is it to setup Facebook adverts?

When setting up a paid Facebook ad, there are a lot of options to be chosen from.
Are you targeting the right people? Are your image dimensions to scale? Are you running the right type of ad? its easy for a beginner its easy to be confused and its also a lot of work for companies.
lots of businesses/people complain about Facebook ads effectiveness so we provide you with the best guides on the internet to setting up a great Facebook campaign

Facebook

Facebook itself has a comprehensive guide on how to setup a Facebook campaign on their website but it is just factual and best for beginners to read through to familiarize their self with the platform.
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Hubspot They have a short concise guide on setting up a Facebook campaign with good pictures to guide beginners

Kissmetrics

They offer an in depth guide differentiating between Facebook power editor and Facebook ad manager. They also provide a guide on how to use Facebook power editor properly.

Adexpresso

They offer probably the most comprehensive and easy 7 point guide on how to set up your Facebook ad campaign and how to target and re-target customers and analyze data you generate.

Social media examiner

Social media examiner has a 7 point guide to optimizing your Facebook ad campaign. This is for people who have already started their ad campaigns but are looking for ways to optimize their campaign spend.

7 point guide to optimizing Facebook ad campaigns

Neilpatel

This website is not only useful because it provides a guide to Facebook advertising but it provides case studies of successful Facebook ad campaigns which servers as a visual reminder of what works.