Types of Online Ads for marketing/promoting your companies in Nigeria

Types of internet advertisement for marketing your companies in Nigeria

When one first moves his/her business online, its easy to get lost in the vast reaches of the internet. Then one starts to hear of how various companies are making millions of naira/dollars from the internet and one wonders why cant our company do so too.

We would like to cover briefly the major types of online advertisement that your business can use to make money immediately and over a long period of time.

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SUMMARY OF TYPES OF INTERNET ADVERTS AVAILABLE

Pay per click(PPC) and other paid social adverts tend to convert and start giving results almost immediately while organic advertising tends to start slowly over the course of months before delivering on its potential but this usually comes at little cost.

Read on for more info

Internet  marketing can basically be classified into two

Organic marketing-

This is marketing done for companies/websites online by developing their brand without paying  money to companies to market you . ie Using free tools provided by each social network to build a social community and interact with them, sharing posts and responding to customer comments.

1.     Building websites according to Googles’s search engine optimization(seo) guidelines, so as to rank for keywords related to your business.

2.     Developing a Facebook page to promote your business then sharing the content through your Facebook account to reach more customers to make them follow the page.

3.      Creating your twitter account and building up followers from the scratch by asking them to follow back

4.     Creating an Instagram account to show your pictures and generally building up your follower ship.

The major point of organic marketing is that you do not need money but you need an audience.  It takes time to develop an audience on any of the platforms and if you want the search engine optimization(seo) of your website to be done properly its probably better to pay someone that knows what he/she is doing or develop a department within your organization dedicated to internet marketing.

google seo

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Paid Online advertisement

This is paying to display adverts (whatever the format – text, image, video, carousel etc.) or sponsored messages to social network users based on user profile e.g. demographic. A cost is incurred depending on the type of ad planned; for example many ads incur a cost per click (cpc) or cost per million impressions (cpm).

Many companies have heard of pay-per-click model from their dealings with search engines, however whilst many paid social campaigns will also charge on a per-click basis the path to conversion may not be as direct as with search, if transnational at all.

Whilst the targeting capabilities of paid social are beyond doubt, marketers need to be aware of the different mind-set of social users when compared to that of a user conducting a transnational search query, and should use this to tailor their messaging.

Paid social adds another channel to an increasing number of ways to reach a customer , keeping track of return on investment is the key to determining how to optimize each advertisement campaign

Google adwords

The most common types of paid advertisement use google,twitter or Facebook to advertise. Snap chat has also recently started becoming an important tool to reach the youth due to its popularity among the elusive 18-35 demographic.

1.     Google adverts take the form of either paid search advertisement where the adverts are triggered by selected keywords and appear above and to the right of organic searches or  banner and content network advertisement where the adverts appear on partner networks depending on whether certain pre-selected keywords trigger them

2.     Facebook offers advertisement on the platform itself and Instagram where they can take several forms

3.     Twitter offers 9 different ad types including sponsored tweets and promoted trending topics targeting different  business goals .

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SUMMARY

Are you a little confused as to which option to choose basically ppc and other paid social adverts tend to convert and start giving results almost immediately while organic advertising tends to start slowly over the course of months before delivering on its potential but this usually comes at little cost.

Another question is should you hand over your organic/paid adverts to someone else? Well you can do it yourself but with the myriad options available to choose from and with the amount of hours needed to do it well. The real question should be “do you want to spend your time doing it?”