Twitter has never been as relevant to the business world as it is today, The American president uses it as a major form of communication as well as other top government functionaries. Lots of business both large and small make use of it to drive conversions about their brand, they also use twitter for customer service and passing of information across to customers.
If you are creating your first paid twitter ads, it pays to read and follow the best twitter setup guides so as to prevent rookie mistakes and optimize campaign early
Official Twitter Setup guide
It gives the official account on how to setup twitter ads to achieve business goals. It talks about creating objective based campaigns,Analyzing campaign performance and reaching the right people
Social Media Examiner
It talks about how to gain visibility for your twitter account if you are just starting out.They also talk about targeting,lead generation and ROI tracking to ensure the adverts stay effective.
Hubspot Blog
They have a very good 4 Steps guide to Set Up a Twitter Ads Campaign. They cover the difference between promoted tweets vs promoted accounts ad well as what types of tweets to create.
Niel Patel
He covers the methods to use twitter ads to generate sales.You can use this information to help guide your copy-writing efforts, so you’ll create something that is engaging and effective.
You can use the previous 3 to guide your advert setup effort and Niel Patel'sblog to guide your copy-writing and optimization efforts
